The Kensington Magazine

The Kensington Magazine

Serving over 30,000 homes and businesses in the W8 area, including many of the major players along High Street Kensington and Church Street, the Kensington Community Times was already very established, but they wanted drop the word ‘Community’ from their title and they wanted to make the cover and the masthead really sing. The brief was to establish a look that represented trust and a hint of conservatism but with a modern twist. We achieved this with a beautifully expressive serif typeface, and put in place a flexible colour system that ensured that the frame surrendered to whatever the hero image was for that month.

Since the rebrand, the Magazine has become even stronger in Kensington and as the Editor herself said: “…it has been a huge success and we could not have done it without the help and advice of Tinder and Sparks, to whom we are indebted”. You can read more about the development of the The Kensington Magazine brand here.