Kamm & Sons Ginseng Spirit

Kamm & Sons Ginseng Spirit

Launching a new alcoholic spirit in a crowded marketplace was always going to be a challange. Alex Kammerling came to us with his new product, a delicious blend of 45 herbs and botanicals, and asked us to develop the brand.

The idea behind the bottle was a tip of the hat to Victorian-style apothecary stores and the label colours were chosen to contrast with this. Likewise, the typography is a mix between old and new and we spent time developing the modifying the logotype to reflect this, along with creating a unique logomark to go with the brand.

Kamm & Sons is enjoying success and plaudits from all areas of the industry and continues to go from strength to strength. You can read more about the development of our brand here. It is worth nothing that for legal reasons the name had to be changed from Kammerling's to Kamm & Sons.