The World's Best Logo Gets Animated

The greatest logo ever designed has now been turned into a palindromic sign which can be read from both sides by virtue of it's rotating letters.

I've long thought the V&A logo was the best out there, it is simple, clean and most importantly, perfect for the tone of the museum; it is the embodiment of a well worked monogram. Now, thanks to Troika, it's charms can be witnessed in 3 dimensions on your way between South Kensington station and the museum itself. The letters are half a metre high and are rendered from highly polished brass. They are encased in a large clear acrylic tube and the effect is enlivened by light reflecting off the blue forms.

I haven't seen it yet but I intend to make a pilgrimage this week to see it in action and see if it as beautiful as it seems.

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