The answer to this is easy. Be honest.
Having read this article on the 99 percent, I decided that the bio on my website was quite amazingly boring and rather than jazzing it up by listing what I'm capable of, I decided that I would be better off writing about how I got here.
You can read the new About page here. I would be delighted and thrilled to hear your comments.
Image: fripon77 / photocase.com