Corporate Identity

DEN KIT DESIGN FOR JO MALONE BBC SHOW, HIGH STREET DREAMS

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1.1

Here is the Den Kit, or 3D renders of it, created for Jo Malone and Nick Leslau's new show, High Street Dreams. We were asked to be involved with Jo and Kay to help them bring their brilliant kit from a small and beautifully produced product which wasn't commercially viable, into something that would sit well on the shelves of Hamleys.

The Kensington Magazine

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Serving over 30,000 homes and businesses in the W8 area, including many of the major players along High Street Kensington and Church Street, the Kensington Community Times was already very established, but they wanted drop the word ‘Community’ from their title and they wanted to make the cover and the masthead really sing. The brief was to establish a look that represented trust and a hint of conservatism but with a modern twist.

Kamm & Sons Ginseng Spirit

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Launching a new alcoholic spirit in a crowded marketplace was always going to be a challange. Alex Kammerling came to us with his new product, a delicious blend of 45 herbs and botanicals, and asked us to develop the brand.

The idea behind the bottle was a tip of the hat to Victorian-style apothecary stores and the label colours were chosen to contrast with this. Likewise, the typography is a mix between old and new and we spent time developing the modifying the logotype to reflect this, along with creating a unique logomark to go with the brand.

The Waypoint

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The Waypoint is an ingenious idea of devilish simplicity: it matches boat owners with empty moorings and makes the process of finding berth space painless and easy.

THE WAGMAN GROUP

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5.1

We were asked to create an identity for new TV Talent and Management Consultancy company The Wagman Group. We created the text-only logo by modifying the font Avant Garde and giving it a theatrical sense of movement and depth. This style will now be replicated for the subsidiary family companies that will come under the WG umbrella brand.

WESTCHASE CARMART

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7.4

Westchase Carmart had no logo and no sense of company identity when they came to us, but we worked with them in producing a logo which reflected their values – that of being bonded with their customers needs and working with them to make them stronger.

Capital Turnaround

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7.3

Designed for finance company, Capital Turnaround, the brief was to make the new logo eye catching and corporate at the same time so we created a squared off C and placed a T next to it and literally turned the T around. A full suite of stationery was created around this idea.

FORTUNE LAW

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7.2

Designed for West End legal firm Fortune Law, we took their old underdesigned logo and updated it, giving it an elegant serif font, spacing it out and giving it room to breathe and making use of the line – double the length of the text – which provides a flexible way to separate their logo and subsequent information in their company communications.

RECENT BRAND IDENTITIES

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EDfringe.tv: A logo designed for the Edinburgh Fringe digest magazine, EDfringe.tv, this logo was designed to be playful and stimulating.
Capital Turnaround: The brief was to make the new logo eye catching and corporate, so we created a squared off C and placed a T next to it and literally turned the T around. A full suite of stationery was created around this idea

Katie Price's Logo

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We were asked by Katie Price to create a logo for her new production company, Pricey Media, which would also appear as the endplate of her TV productions. The brief was simple: it needed to reference hearts and crowns, it needed to be lavish, and, above all, it needed to be pink. Using the crown as the focal point we worked with her to create a logo which weaved hearts and swirls in a flourish and we chose the font to be  bold but playful. The black logo is for the TV and the white is for printed media.

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