The Oliver Goldsmith clippings archive is a wonderful resource. Hundreds of magazine and newspaper articles, headlines and fashion shoots describe a time when fashion journalism came into it's own. With some hilarious headers ("Gear for girls with a mouth full of crunch almonds") and some apposite quotes from Oliver Goldsmith himself ("You wouldn’t dream of putting a Renoir or a Picasso into a shoddy frame, would you?") it tells the brand story in brilliant detail.
They came to us with an idea to collate these clippings into a single large format, leather bound book. We felt that that would have been prohibitively expensive to produce and might prove to be too precious to be mobile. Our solution was to suggest a 16-page free 'newspaper' showcasing some of the best of the clippings. They liked the idea and we produced 1000 of these on a beautiful tactile off-white paper stock. These proved to be hugely popular; in their words "People frickin' LOVE the newspapers!" and we have since printed 5000 more.